What is TRAI DLT Principal Entity (PE) registration and why is it mandatory?

Under Telecom Regulatory Authority of India (TRAI) TCCCPR guidelines, all commercial, transactional, and OTP SMS senders must register as a Principal Entity on telecom DLT portals (Jio, Airtel, Vi, BSNL, MTNL). Sender IDs (Headers) and message templates must be registered and approved to prevent spam and ensure 100% compliant delivery.

What are the differences between Promotional, Transactional, and OTP routes?

Promotional SMS is for marketing and offers, restricted to 10:00 AM - 9:00 PM and delivered only to Non-DND numbers. Transactional & Service routes are open 24/7/365 for critical alerts, banking notices, and OTPs with sub-3 second delivery to all numbers including DND.

How does message character billing work for GSM-7 vs. Unicode SMS?

A standard English GSM-7 SMS supports 160 characters (153 chars/part for concatenated multi-part messages). Messages containing non-Latin characters (Hindi, regional Indian languages, emojis, special symbols) use UCS-2 Unicode encoding at 70 characters per SMS credit (67 chars/part for multi-part).

What is the difference between Prepaid Credit Bundles and SaaS Subscriptions?

Prepaid Bundles provide pay-as-you-go SMS credits with lifetime validity and zero recurring costs. SaaS Subscription plans bundle monthly credits with multi-header allowances, dedicated TPS capacity, sub-account reseller capabilities, priority SLA, and lower per-SMS overage rates.

What developer REST APIs, SMPP binds, and Webhooks are supported?

We offer high-performance JSON REST endpoints for single dispatch, batch campaign scheduling, balance inquiries, and account provisioning. Enterprise clients can also utilize direct SMPP v3.4 binds and real-time HMAC-SHA256 delivery status webhooks.

What telecom delivery SLA and throughput guarantees are provided?

Our cloud SMS gateway routes traffic through Tier-1 telecom operators with automated multi-carrier failover, supporting up to 500-1,000 SMS/sec dispatch rates, 99.99% telecom availability SLA, and sub-3 second OTP delivery times.

TRAI DLT Principal Entity Compliant

500+ SMS/sec Pipeline Throughput

99.99% Telecom SLA

Enterprise SMS Gateway & DLT Reseller Platform

Ultra-low latency transactional SMS, sub-3s OTP dispatch, intelligent multi-operator failover, and complete white-label reseller management with direct Tier-1 telecom binds.

Create SMS Account Explore SMS Plans & Bundles

< 3.0s

Priority OTP Latency

500+ TPS

Gateway Throughput

99.99%

Carrier Delivery SLA

50M+

Monthly Messages

High-Availability Telecom Suite

Architected for Mission-Critical SMS Operations

Everything required to dispatch high-volume transactional alerts, secure 2FA authentication, and manage white-label reseller sub-accounts.

Direct Tier-1 Telecom Binds

Direct interconnects with Airtel, Jio, Vodafone Idea, and BSNL with automatic carrier failover for zero bottleneck delivery.

100% TRAI DLT Compliant

Full assistance with Principal Entity (PE) registration, 6-Alpha header approvals, and template whitelisting to avoid operator rejections.

Sub-3s OTP Delivery Engine

Dedicated low-latency authentication pipelines bypassing marketing queues, guaranteeing instant OTP delivery for login and payment flows.

Reseller Sub-Account Hub

Create client sub-accounts, allocate credits, generate passwords, manage multi-tenant DLT headers, and access automated wholesale billing.

Batch CSV Campaign Engine

Upload huge CSV lists, schedule multi-channel dispatch, insert dynamic variable tags, and monitor real-time delivery reports (DLR).

Developer REST API & SMPP

Easy-to-integrate JSON HTTP endpoints for dispatch and balance checks, alongside SMPP v3.4 direct pipeline sockets for telecom scale.

Regulatory Compliance Made Easy

TRAI DLT Onboarding & Header Approval Guide

Follow our 4-step compliance workflow to register your entity, whitelist headers, and start sending compliant SMS in India.

Entity (PE) Registration

Register your business as a Principal Entity on any telecom portal (Jio, Airtel, Vi) using your Company PAN, GSTIN & KYC documents.

6-Alpha Header Registration

Template Whitelisting

Submit your transactional or OTP message scripts with variable placeholders like {#var#} for instant operator approval.

Bind & Start Dispatching

Link your Entity ID & Template IDs in our New Age Technology portal, initialize API keys, and start sending live SMS immediately.

Transparent Commercial Pricing

Enterprise SMS Plans & Prepaid Bundles

Select a monthly SaaS subscription plan or buy on-demand prepaid SMS credit packs with lifetime validity and zero recurring fees.

SaaS Recurring Plans with Monthly Allowances

Monthly

Best for Businesses who are just starting up and need to test the waters.

$3 / month

Billed monthly

Included Credits: 800 /mo

Effective Rate: $0.0030/sms

Transactional SMS
Promotional SMS
OTP Delivery
DND Compliance
Real-time Reports
API Access
1 Year Validity

Choose Monthly →

No Recurring Commitment

Prepaid SMS Credit Bundles

Pay once, use anytime. 100% lifetime credit validity with zero monthly fees.

Custom Prepaid Volume Packs

Need wholesale prepaid credits for large seasonal campaigns or custom TPS bandwidth? Contact our team for customized volume rates.

Create Client Account → Request Custom Volume Quote

Full Feature & Rate Comparison Matrix

Detailed commercial and architectural breakdown dynamically synced across all SMS subscription tiers.

Capability / Spec	Monthly ($3)
Core Telecom Capacity & Limits
Monthly Included Credits	800 /mo
Allowed 6-Alpha Sender IDs / Headers	5 Headers
Dispatch Throughput Capacity	50 SMS/sec
TRAI DLT Entity & Header Registration Support
Automated Multi-Operator Failover
Route Rates (Per 160-Char GSM-7 / 70-Char Unicode Unit)
Promotional Route Rate (Non-DND, 10 AM - 9 PM)	$0.0026
Transactional Route Rate (24/7 Delivery)	$0.0030
High-Priority Sub-3s OTP Route Rate	$0.0034
Base Overage Rate (Per SMS)	$0.0030/sms
Enterprise Architecture & Reseller Tools
Developer REST API & Inbound Webhooks
Direct SMPP v3.4 Telecom Pipeline Socket	—
Multi-Tenant Reseller Sub-Account Suite	—
Dedicated SRE Hotline (Yash Kumar Jha)	—
Guaranteed Telecom Uptime SLA	99.9%

Got Questions?

Enterprise SMS Gateway Frequently Asked Questions

Everything you need to know about TRAI DLT registration, routes, characters, APIs, and reseller features.

Ready to Launch Your Enterprise SMS Infrastructure?

Sign up in minutes for high-speed SMS dispatch or consult directly with Yash Kumar Jha for dedicated SMPP binds and wholesale reseller pricing.

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